The Brief: Create a logo and brand for a mentoring NGO that reflects the potential of growing together.

Key words: connection, young, exciting, growth, learning.

The concept:

There’s potential to learn on both sides of the mentoring process, this is reflected by the use of orange in the words.
The use of orange in both words also works as a connecting element.
Growth is symbolised by the leaves growing from the ‘o’ in ‘connector’.